September Sales Record at Mazda Motor Europe

Mazda Motor Europe sales were at record pace last month with a retail volume of 33,680 units. This is up 5.6 per cent year-on-year and the highest September retail sales volume ever for Mazda in Europe. Last month closed out the second quarter (July-September 2007) of the current fiscal year with a volume of 75,082 units, up 0.1 per cent, which is the best July-September volume result in 16 years.

A number of individual markets had record or near-record results. The UK had its best single month in history for volume at nearly 10,300 units, up 9 per cent, and its best September market share ever, estimated at 2.2 per cent. Russia had its best month in history for volume as well, selling over 4,400 units, up 28 per cent. Austria (incl. South Eastern European countries) recorded its best September for volume ever, with more than 2,800 units, up 32 per cent year-on-year. Spain set a September record for volume too, at over 1,300 units, up 11 per cent. In Portugal Mazda had its best September ever, at about 350 units, up 27 per cent, and its best-ever market share, estimated at 2.1 per cent. In Greece, Mazda sales stood at nearly 550 units, which is up 19 per cent and represents the best volume in 15 years.

Other markets achieving outstanding September sales results included Switzerland, which achieved a retail volume of approximately 670 units, up 32 per cent. Denmark achieved a sales volume of 670 units, up 14 per cent, and Norway increased sales by nearly 9 per cent with a volume of 280 units. These results helped Mazda’s Scandinavia Organisation to increase sales by nearly 8 per cent year-on-year, based on a volume of more than 1,360 units. Mazda BELUX (Belgium and Luxembourg) had another outstanding result last month, selling 460 vehicles, which is up 81 per cent, as did the Czech Republic and Slovakia with a volume of 280 units, up 13 per cent year-on-year.

Published 11 October 2007 Melanie Carter

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