The 2004 Maserati Coupe | Part Eight

The 2004 Maserati coupe

Maserati Coupe

Improving driving skills

People wishing to increase their sporty driving skills can take a one or two-day Maserati Master GT driving course at the Varano de' Melegari race track (near Parma, Italy) run by a staff of highly professional drivers.

"While the glorious 3200 GT was the first car to be launched under Ferrari’s ownership, the new Coupé and the Spyder are the first Maseratis to be developed entirely under Ferrari," said Philip Mills. "These much-improved 2004 models represent chapters one and two of our rejuvenation story and with chapter three – the new Maserati Quattroporte – Maserati UK looks set to continue the magnificent success that we’ve already enjoyed over the past two years."

The Maserati Factory – Yesterday and Today

Maserati was founded in Bologna in 1914 with its registered office in Via De Pepoli 1/A, in the heart of the medieval city. Its first real headquarters were in Via Emilia Levante, in the Ponte Vecchio area of the city – that provided the inspiration for the company trademark in the statue of Neptune holding his trident up to the sky.

The great racing success of drivers such as Nuvolari, Varzi and numerous others in Grands Prix, and in other events such as the Indianapolis 500, brought fame to the cars of the Maserati brothers – Bindo, Ernesto, Ettore and Mario. Just before the Second World War they accepted an offer from the Orsi family of Modena to sell the company while remaining as technical collaborators for 10 years until 1948, when they then created the O.S.C.A. workshop to build racing cars.

The Orsi family, led by Adolfo Orsi, gave Maserati a new, important dimension. Two large workshops were built of characteristic red bricks on a site of approximately 42,000 square metres in Viale Ciro Menotti near Modena’s railway station. It was 1939 when operations got underway in the new Maserati plant.

Shortly after, at a time when they could have been celebrating a second consecutive victory at Indianapolis, the fate of the world changed with the outbreak of the Second World War. It was pure luck that in the next five years bombs never hit the Maserati plant. The whole surrounding area was destroyed, because of its proximity to the railway station.

It was a good omen for the factory which is still the company's home. The original plant has been completely refurbished in recent months, and a new office block has been built, as well as a new showroom and a large car park for employees. With the construction of the second assembly line for the Quattroporte, the Maserati plant has become the most advanced car plant in the world for small production runs.

Published 22 May 2004 Melanie Carter
 

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