Quattroporte Wins The Red Dot Design Award

Maserati Quattroporte

In recognition of its exceptional design, the new Maserati Quattroporte has received one of the most sought-after design prizes in the world - the red dot: best of the best.

This seal of quality is awarded every year by the Design Centre of North Rhine/Westphalia in the international "red dot design award" competition for exceptional design quality.

The growing significance of high-quality design is demonstrated by the high level of entries for the red dot award: product design 2004. After last year’s total of 1,494 submissions, the Design Centre of North Rhine/Westphalia received a record number of 1,673 submissions from 148 designers and 449 manufacturers in a total of 32 countries in this year’s competition.

Maserati Quattroporte Citation

The challenge of translating the philosophy of the Maserati Quattroporte into a style with true conviction was a task for an exceptional designer. Maserati gave the job to Sergio Pininfarina and his design team. The connection between Maserati and Pininfarina goes back more than 50 years. The world renowned designer was responsible for the creation of such striking Maserati models as a version of the Maserati A6 1500 Coupé and the Maserati A6GCS Barchetta.

For the Maserati Quattroporte, Pininfarina once again calls on his credo of "design is a harmony of proportions", and implements it in a truly stunning way. From every angle, the vehicle exudes the elegance and reserve that one expects from large luxury saloons. At the same time, that little extra feature is also visible from every perspective – the feature that, with its varying accentuation, characterises the car’s sporting appeal.

This interplay is particularly evident on the front of the car. The large radiator grille, typical of Maserati, lends the cars the same aggressive dynamism that classical sports cars also have.

The long bonnet is also typical of a GT as is the short tail, which still offers a boot storage capacity of 450 litres. The harmonious lines of the passenger compartment afford exceptional internal dimensions and highlight the character of a luxury sports saloon. Of note in this context is the Maserati Quattroporte’s wedge design, which not only creates more space in the back, but also increases the car’s aerodynamic efficiency.

For more information about the Maserati model range [ click here ]