Maserati Quattroporte, the flagship car of the Italian Trident marque, has won the prestigious “2004 Import Car of the Year” award, given by the Japan Automotive Hall of Fame Association (JAHFA). The award ceremony will take place on 15 November at the National Science Museum in Tokyo.
The Quattroporte has gained the “2004 Import Car of the Year” award thanks to :
- The perfect position of its brand image
- Its timeless styling achieved through a harmonious integration of tradition and innovation
- Its sophisticated craftsmanship
- Achieving excellent value for money in its market sector
- Being the ultimate choice for the car connoisseur
This prize is one of the many prestigious international awards received this year by the Quattroporte together with the Red Dot Design Award, one of the oldest and most important in design world, the Best Luxury Car in Show, received on 28 May during the British International Motor Show, and the Best Imported "Luxury Sedan" title, given by Auto Motor und Sport, the most famous German magazine, in February.
Quattroporte was first unveiled in Japan on 22 October 2003 at the International Motor Show in Tokyo, and then exhibited two days later at the Italian Embassy in the presence of Ferrari Maserati Group President Luca di Montezemolo, the Ambassador Mario Bova and their guests.
Since going on sale in April, more than 250 Quattroporte have been sold in Japan and there is now a waiting list of several months for new cars. It is interesting to note that, while Japan is a right-hand drive market, Italian sportcars like the Quattroporte are mostly ordered in left-hand drive, because they are exotic luxury items.Published 13 November 2004