Maserati Launches Mobile Video Campaign Using 10Duke Technology
Maserati, the luxury Italian car manufacturer, has today announced that it will be using 10Duke, the online and mobile multimedia technology provider, as part of the launch campaign for the new Quattroporte Automatic. Using 10Duke’s unique technology, Maserati prospects can receive exclusive video footage of the Quattroporte direct to their mobile, which they can show or send to their friends or work colleagues.
Michael Leavey, 10Duke Chief Executive, comments: "This is a great use of interactive technology to creatively engage with Maserati’s audience, in a way that is appealing and convenient. The viral element of the service allows users to share the Maserati footage with friends and colleagues, supporting the overall campaign and building brand awareness. It demonstrates how brands can start to connect with consumers in the rapidly growing mobile space."
Mike Biscoe, Head of Marketing, Maserati GB says: "10Duke’s technology has allowed us to extend the reach and dynamism of the campaign in a way that is relevant to the lifestyle of our audience."
This is the latest launch from user generated content and community specialist 10Duke, creating viral marketing channels that are rapidly becoming core mechanisms for leading brands to interact with their customers.Published 19 March 2007