Lotus Website Wins Award

Lotus has been awarded a Webuser Magazine Bronze Award for its new website. Group Lotus, one of the world's leading sportscar manufacturers and automotive engineering consultancies, has been awarded the "Bronze Award for Best New Websites" by the UK's best selling internet magazine, Webuser.

The new Lotus corporate website was launched in October this year and includes extensive information on both Lotus Cars' and Lotus Engineering's capabilities. It offers a range of interactive features, detailed history of Lotus, and member's only sections for Lotus Club International (the Official Lotus Club) and ProActive Engineering (the official industry newsletter of Lotus Engineering), as well as a link to the recently launched online shop, www.lotuscarswebstore.com

Within its review Webuser Magazine comments "A new website for British sports car maker Lotus has purred its way on to the net. It's split into 3 separate sites, and features plenty of information and mouth-watering photos. If this months wage packet wont stretch to a Lotus Elise, the new online store stocks slightly more affordable items such as clothing, sunglasses, ties and calendars."

Sherine Yap, Group Lotus' Global Brand Communications Manager said "We are delighted to have received this award for our new website. We recognised the need to utilise the internet as a point of contact for customers, clients and fans around the world and have succeeded in making the site as appealing and informative as possible. Of course we won't stand still, and will continuously develop and where necessary improve the site, both as web technology progresses and in response to visitors feedback."

Published 20 December 2004 Melanie Carter

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