Motor Show Improves Lotus' Position

British sports car manufacturer Lotus is enjoying a bumper time at the British International Motor Show in Birmingham this year.

The prestige British marque gave a UK debut at the Show to the Lotus Elise Type 49, one of its Lotus Elise Heritage Editions which commemorate the company's illustrious Formula One history.

Lotus spokesman Antony Bailey said: “It is always good to be back at a British Motor Show and this year's show at Birmingham has been one of the most professional and well run that we have been involved in for a long time in both the UK and Europe.

“We were delighted with the number of visitors to our stand, through whom we have gained a great number of potential sales, and it is encouraging to see that interest in Lotus is stronger than ever before.”

He added: “The Elise Type 49 has gained a huge amount of interest from both Lotus enthusiasts and those new to the marque and is looking to be a great success.”

Speaking at the Show, Lotus general manager Ansar Ali said: “We've had well over 300 genuine enquiries from visitors in our range on display and have already sold 15 cars at the Show.

“We're well on course to achieve our sales targets at the show and customer interest in the marque has been way beyond our expectations.”

Published 2 November 2002 Melanie Carter

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