Land Rover has been named 'Best British Brand of the Year' at the Walpole’s annual awards ceremony, last night. The not for profit group champions the excellence of British products at home and abroad.The company overcame competition from such stalwart brands as Harry Potter and Manchester United and in winning the accolade, follows Premier Automotive Group stablemate and 2002 victor, Jaguar Cars. Rupert Hambro, Chairman of Walpole, said: " Land Rover is a deserving winner of the Walpole Award for Best British Brand of the year. The company's versatile and popular vehicles are synonymous around the world with British excellence." Walpole members make the Award nominations in categories such as Best British Innovation. Ranging from Burberry to The Ritz London, they reflect the contemporary and traditional sides of UK enterprise, while representing and promoting the commercial and cultural wealth of modern Britain. The panel of judges included past winners, Sir Steve Redgrave, Tanni Grey-Thompson OBE, The Financial Times, Eden Project and John Gross, Sunday Telegraph.
The award was collected by former Chairman and Chief Executive of Jaguar and Land Rover, Bob Dover.
Land Rover designs, builds and engineers all four product lines in the UK and has a presence in 142 markets around the world.Published 14 November 2003