Two Land Rover Award Winners At Bluewater This Christmas

The award comes in time for the introduction of Land Rover's flagship vehicle to the Adventure Zone – the Range Rover. For the first time, visitors to Bluewater can experience the thrills of Land Rover's Adventure Zone in a Range Rover this Christmas.

During a 45-minute demonstration ride, visitors will tackle a challenging course covering seven acres of Kent cliff-side and boasting four different themed zones. Each zone places obstacles of varying severity in the vehicles' path, including railway sleeper steps and a deep water-splash. Clambering over a steep mineworker's shack and descending a 12 metre long 42-degree slope demonstrates to visitors the vehicles' supreme ability in climbing and hill-descent technology.

Since its opening in June 2002, the Adventure Zone has given over 11,000 visitors an off-road experience they will never forget. The retail complex is also home to a Land Rover Gear store, where visitors can complement their driving experience with branded clothing, outdoor equipment and tailored off-roading adventure holidays.

Bill Welch, marketing programmes manager at Land Rover, said: "We are delighted with the award and look forward to welcoming more new visitors to the Adventure Zone in 2004. It is a great way to take an hour out of the Christmas shopping ordeal and gives visitors a chance to experience the adventure side of Land Rover, while also seeing our vehicles' unrivalled off road ability."