Land Rover UK Marks New York Auto Show With Double Celebration

The all-new Discovery 3 makes its world debut today at the 2004 New York Auto Show, marking the birth of a new generation of vehicle that defined its sector following a 1989 launch.

Since then, the Discovery has gone on to sell over 700,000 in the 142 markets around the world in which it is sold. The UK is one of these 142 markets, and figures released today confirm that the first quarter of 2004 has been the most successful in Land Rover UK's history, with 15,181 vehicles sold, beating the previous year's first quarter record by more than 5%.

In the first three months of the year, 7,446 Freelanders have been sold, which is an increase of over 200 vehicles on the same period in 2003, largely due to the improvements made for the 2004 model year. Sales of the Range Rover hit 2,128, beating last year's figure by 3%, whilst sales of the Defender remained reasonably static at 1,762, some 68 vehicles less than were sold in the first quarter of 2003.

Again however, it is the Discovery which appears to be attracting the most attention, with sales for the quarter increasing by a remarkable 15.9%, with 3,845 units sold.

Speaking from the New York Auto Show, Land Rover UK managing director, Phil Popham said: "This is a great day in the history of the Land Rover Discovery, with the all-new Discovery 3 making a real splash here in New York, and the current range of Discovery 'Definitive Editions' breaking sales records back home in the UK."

Published 7 April 2004 Melanie Carter

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