Land Rover Set For September Sales Thrust

Land Rover is entering the peak September sales period with two new models – the Range Rover and Discovery, a range of new derivatives for the best-selling Freelander, a limited edition Defender and a new personalisation programme for the luxury Range Rover.

The Freelander is Land Rover’s best-selling model and is also the best selling 4x4 in the UK. Land Rover is introducing two new models powered by the 1.8 litre petrol engine – the Serengeti and the Kalahari. Based on the popular S derivative, the Serengeti features 17-inch alloy wheels, privacy glass, air conditioning and a CD player. Serengeti models are priced at £16,995 for the three door and £18,495 for the five door. The Kalahari is based on the Freelander GS and includes 17-inch alloy wheels, leather/Alcantara seats, CD autochanger and powerfold mirrors. The five door model has an electric sunroof as standard while the three door version has sunblinds and a hard load space cover. The Kalahari features two additional bright new colours – Borrego Yellow and Tangiers Orange. The Kalahari models are priced at £18,795 for the three door and £19,995 for the five door. All Freelander 1.8 petrol models are available with nil deposit finance with monthly payments ranging from £299 for a Freelander 1.8 S Hardback to £399 for a Freelander 1.8 ES. The Freelander V6 petrol will be available with a Privilege Purchase Voucher worth £750 that can be used to pay for accessories or as a part deposit for finance.

The new 2003 Discovery was launched in June and features a new look based on the Range Rover and a host of mechanical and trim changes including three new interior colour schemes. Discovery models are available with a Privilege Purchase Voucher worth £1,000.

The Defender continues as the icon of the Land Rover brand. The latest model is the ‘Defender Black’ limited edition of which only 250 will be available in the UK – 100 Defender, 110 Double Cabs and 150 Defender 90 Station Wagons, both models being priced at £24,995. The ‘Defender Black’ features distinctive black coachwork, leather trim, single slot CD player, air conditioning and alloy wheels – features more usually found on an executive car while retaining all the off-road capability of this iconic Land Rover. Other features include chequer plate trim on the wing tops and body sides, side protection rails, leather trimmed steering wheel, chrome detailing on the instrument bezels and alloy knobs for the gear and transfer box levers. An ABS braking system and four wheel Electronic Traction Control are fitted as standard. Other Defender models are available with a Privilege Purchase Voucher worth £750.

The ‘jewel in the crown’ of Land Rover is the new Range Rover. This stunning vehicle, combining the refinement of a luxury car with the capability of a genuine off-roader, has already won awards for its style and engineering and is proving a hit with luxury vehicle owners. For Range Rover customers who want to personalise their vehicle the ‘Autobiography’ programme is now available. ‘Autobiography’ offers an extensive range of unique interior and exterior colours and a range of technology features such as a ‘mobile theatre’ system incorporating a multi-play DVD player, twin-screen TV and surround sound hi-fi.

Mike Wright, managing director of Land Rover UK said: ‘Backed by our imaginative and award-winning advertising, no-one is going to be in any doubt that Land Rover have an exciting range of vehicles on offer. With the new Range Rover and the latest Discovery leading the way, the entire Land Rover model range has been the subject of improvements designed to increase customer appeal still further. The wide range of financing opportunities available, including no deposit plans, means that there’s a Land Rover to suit every lifestyle.’

Published 30 August 2002 Melanie Carter
 

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