Pupils from 10 local secondary schools were invited to Land Rover's manufacturing plant last week as part of a company led Attendance Recognition Initiative.
The scheme, run by Rose Eggleston, manager of the Land Rover Education Partnership Centre, was designed to encourage pupils to improve or maintain high standards of attendance throughout the school year. Sixteen pupils from the participating schools were chosen by their teachers to take part in the Recognition Day, most had maintained 100% attendance over the last academic year and in some cases three years.
Rose Eggleston said of the scheme: "We are delighted to be part of a programme that rewards pupils for achieving such excellent attendance. At Land Rover attendance is important to the business and by acknowledging that these good habits start early in life we hope to encourage others to see the importance of strong attendance records."
The pupils were presented with posters and badges and rewarded with a tour of the brand new Range Rover manufacturing facility. They later went on to enjoy an hour-long off-roading expedition at the company's famous Jungle Track.
One teacher said: "We were really pleased to be asked to take part in this programme. The pupils had really been looking forward to the off-roading and were motivated to ensure their good records extended to the end of the year. The message about the importance of good attendance was made all the stronger on the day and will hopefully remain with the pupils long after their excellent day here is over."Published 3 October 2002