Loyal Land Rover Donors Receive National Blood Service Award

Land Rover has been awarded with a commemorative plaque in recognition of employees’ help in saving lives, through their ongoing commitment to donating blood. Land Rover's occupational health department was recently presented with the award by the National Blood Service, as part of a campaign to thank organisations that have conducted staff donor sessions for over two years.

Land Rover has been holding blood donation sessions since 1995, collecting around 2000 units of blood in nearly seven years. This quantity could sustain Warwickshire hospitals for over two weeks, a testament to the efforts of the workforce. Each unit of blood can be used to treat three sufferers, so Land Rover's total donation could have improved the health of as many as 6000 individuals.

The National Blood Service visits Land Rover twice a year. The most recent session saw 127 donors attend, including 19 new volunteers. Steve Woodhams, Principal Engineer, Body and Trim, was there to give his 51st pint of blood and said: "The company has had a very longstanding relationship with the National Blood Service and I have been pleased to offer my support. Donating blood at work is a convenient and painless experience and it is rewarding to know that you could be saving a life."

Each unit of blood donated by Land Rover employees contains components that can be used to treat a variety of sufferers. Red cells are used in cases of acute blood loss, platelets can be used for cancer treatments and plasma helps in the treatment of burns victims.

Richard Sproson, Marketing Co-ordinator and organiser of the awards, said: "The awards are our way of thanking these organisations for their continued support. Company sessions were devised to give people a convenient place to give blood, producing loyal donors and good turn outs."

Published 15 December 2003 Melanie Carter

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