Land Rover Experience Race To Run At Bluewater

Land Rover is inviting members of the public to tackle the six-kilometre Land Rover Experience Challenge, a tough race on its adventure zone at Bluewater in Kent, Europe's largest retail and leisure complex. The challenge is part of RunBluewater, a four-race programme on the 20th July. Up to 300 hundred people can participate, with winners receiving a £500 cash prize.

The first race of the day will take place in the Land Rover Adventure Zone, set in 50 metre high chalk cliffs around Bluewater. Runners will cover the same challenging terrain as Land Rover vehicles, negotiating the steep mineworkers' shack, clambering over slippery logs and descending a 12 metre long 42-degree slope. The off-road course, opened in June 2002, has been a great success with 6,500 people having experienced it to date.

The Land Rover Experience Challenge complements the three other runs. These include a ten-kilometre flat road course open to 5,000 runners and a 1.5 km Family Fun Run. The challenge is open to all members of the public and is hoping to attract adventure enthusiasts and cross-country runners. Tim Pickering, the UK entrant for Land Rover's G4 Challenge will be on hand to cast an experienced eye over the obstacle strewn six-kilometre event. The outdoor pursuits instructor won the coveted Team Spirit Award, in the round-the-world adventure race that took place in April this year. Tim's extreme sport background makes him ideally placed to offer advise on endurance and team building.

Runners are being encouraged to access the dedicated website which features detailed information on each race, entry forms and training schedules. Once registered they will receive a runners information booklet, a t-shirt branded by the sponsors, a running bib and a car badge to allow entry into Bluewater for the race.

Land Rover Marketing Programmes Manager, Bill Welch, said: "RunBluewater is the perfect platform to stage our race, The Land Rover Experience Challenge. The adventure zone features extreme rocky terrain to demonstrate the vast off-roading ability of our vehicles. Throughout the course runners will experience and overcome the same obstacles that Land Rover vehicles conquer with ease."

Published 15 July 2003 Melanie Carter

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