New Range Rover Helps Boost Land Rover Sales To Record High

Range Rover


Land Rover goes into the British International Motor Show celebrating a new sales record in the UK on the back of the huge success of the new Range Rover.

Globally, as September closed Land Rover sold 131,188 vehicles, beating 2001’s nine-month sales of 124,104. In the UK 37,717 vehicles have been sold this year, with the Range Rover line performing exceptionally well since the launch of the new model in March, with 5,049 vehicles sold so far in 2002 compared to 3,545 in the whole of 2001. To date, Range Rover sales in the UK are more than 40% ahead of the 2001 figure.

Another success in the UK has been the Defender, with 887 sales during September, improving on the 2001 figure by more than 33%. The Discovery also continues to be a sales success following the launch of the new model in July, with over 9,000 models sold in the UK this year.

During September alone, the company’s global sales increased by 11% on the same month in 2001, with an increase of 73% in the North American market. The increase in North America is largely due to the success of the Freelander V6 since its launch in the region in late 2001.

Nearly 13,000 Freelanders have been sold in North America in 2002, increasing the model’s global total for the year to 58,900, beating last year’s total for the same period by nearly 10% and confirming its position as the fastest selling Land Rover in the company’s history.

Land Rover’s managing director, Bob Dover, said: "It is very pleasing to return to the Motor Show in Birmingham, Land Rover’s home show, and announce that our flagship, the new Range Rover is a major sales success in markets around the world. That is not to say that this year hasn’t been challenging, it has, but Land Rover is based upon a foundation of magnificent products and a fine workforce – as this year’s achievements illustrate."

Published 22 October 2002 Melanie Carter

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