"The design of the Discovery 3 is derived from its capability. Everything you see has been done for a reason," said design director Geoff Upex. "The priority was to give the passengers and driver a superb cabin environment, with more headroom and greater comfort. It has big, deep glazing, because that provides greater airiness and a better view."
It is also unambiguously a Land Rover. "An absolute priority was that nobody could mistake this vehicle for anything else," said Upex. "It had to look thoroughly modern, bold and distinctive."
Unique Land Rover design cues include its bold, geometric vertical and horizontal elements; its stepped roof (to boost headroom); its asymmetric rear tailgate (to reduce load height when the lower part of the tailgate is closed, and reduce ‘reach in’ distance when opened); the use of an air intake on only one side of the body (it’s all that was needed); and its large glazed areas.
The driver enjoys Land Rover’s traditional ‘command' seating position, while all the rear passengers get stadium seating – progressively higher than the seats in front, offering a clearer view. The optional third row of seats serve up great comfort, and are big enough to accommodate 95th percentile adults.
Large doors provide easy access, with both second and third rows entered from the centre doors. Cleverly designed seating further improves the outstanding versatility, including fold-flat rear seats in both second and third rows, to give huge load-carrying possibilities.
The all-new Discovery 3 replaces Land Rover’s segment-defining Discovery, the best-selling large SUV in many European countries since its launch in 1989. The new vehicle goes on sale later this year, depending on market.Published 3 April 2004