Land Rover Looks For Photographers With A Spirit Of Adventure

Land Rover is sponsoring the ‘Spirit of Adventure’ category of Travel Photographer of the Year (TPOTY), the major annual competition that celebrates the very best travel photography.

‘Spirit of Adventure’ challenges photographers to put together a portfolio of four images that capture the thrill of adventure travel. In 2003 photographer Martin Hartley won this category with a breathtaking portfolio that featured travel images from the Arctic. (Martin’s winning photographs can be seen on , in the 2003 images section.)

The 2004 ‘Spirit of Adventure’ prize is suitably adventurous. The winner will be sent on a once in a lifetime expedition for two people with Land Rover’s global conservation partner Biosphere Expeditions to the Tatra mountains in Slovakia. The expedition will monitor critically endangered chamois (mountain goat) populations and their interrelationship with large predators, such as wolves and bears.

To prepare them for their expedition, they will spend a day at one of Land Rover’s off-road driving centres, receiving expert tuition from the UK’s leading 4x4 manufacturer to help them get to grips with off-road driving.

The winner of this category also receives a custom-built website from professional web designers Resolutions, and Adobe CS Collection professional imaging software, bringing the value of the prize to approximately £8,000.

John Lloyd, Experiential Marketing Manager, Land Rover, said, "Land Rovers are a must for intrepid photographers with a pioneering spirit who need to reach remote landscapes, cross rugged ravines or climb muddy inclines to capture those award-winning shots, so sponsoring The Travel Photographer of the Year competition allows us to further support our customer base.

But although off-roading is an essential part of venturing into the wilderness, it should never be at the expense of the environment. Land Rover’s Fragile Earth programme includes long-term work with global conservation partners to enable us to actively participate in ecological preservation projects in some of the planet's most inhospitable climates, and the Land Rover prize for ‘Spirit of Adventure’ reflects this work."

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Published 7 April 2004 Melanie Carter

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