Land Rover Gear Launches Its Latest Range - The Land Rover G4 Challenge | Part Three

Land Rover Gear The Latest Collection


Taking up the Challenge

The Land Rover G4 Challenge took place in April 2003. Covering four time zones from the urban jungle of New York City to the real jungle of Africa, from the Australian outback to the canyons of Utah, the Challenge involved multi-national competitors using varied skills to win the ultimate prize of a Range Rover. The Land Rover G4 Challenge was tough and required tough kit. The Land Rover Gear collection now includes some of the equipment used on the Challenge.

Clothing includes a Base Layer shirt featuring moisture wicking Powder Dry fabric from Polartec™ to ensure a dry layer is always next to the skin. Top it off with the Land Rover G4 Challenge Mountain Jacket which is mesh lined, breathable, windproof and waterproof. Other clothing items include a heavy-gauge cotton tee shirt and a hooded sweatshirt. Headgear items include two designs of cap – one in cotton twill, the other in mesh and a fleece hat. The Land Rover G4 Challenge Buff is a versatile tube of fabric that can be used as neckwear, a bandana or a hat.

Other equipment in the Land Rover G4 Challenge range includes a karabiner style quick release key holder and an insulated travel mug. Two 1/32nd scale diecast models of two of the participating vehicles – a Defender and a Discovery complete the picture with their authentic equipment fit.

All the items in the Land Rover G4 Challenge collection feature the distinctive orange and black livery of the Challenge and carry its distinctive logo.

The models of the Land Rover G4 Challenge vehicles are priced at £8.00, the mug at £4.00 and the key holder at £5.00. The Buff, caps and hat are all priced at £12.00 with the Base Layer shirt at £39.00. The sweatshirt is priced at £49.00 with the Mountain Jacket at £199.00.

The Right Kit

Taking the outdoors seriously demands the right kit and the latest Land Rover Gear collection features a range of high quality equipment. Featured items include the TAC-Lite, a flashlight of mini light size but up to five times brighter than its rivals. Made of aerospace grade aluminium, it’s made to the law enforcement standards and is water resistant.

Two styles of wrap-around sunglasses will reduce glare and a Garmin hand-held GPS system with electronic compass and barometric altimeter will help you find your way. A matched pair of Leki trekking poles make tackling the wide open spaces that much easier.

continues... | Part Four
Published 2 December 2003 Melanie Carter

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