Land Rover Gear Launches Its Latest Range

Land Rover Gear The Latest Collection


The latest collection from Land Rover Gear introduces many new items, while retaining some old favourites. Expanding from its original base of Land Rover themed clothing the range now also includes a special children’s section of clothing and toys, items of outdoors equipment, mementoes, authentic models of Land Rover vehicles and a selection keyed to the Land Rover G4 Challenge, recently seen on Channel 4 TV.

Bear Faced Adventure

Land Rover’s tough image evokes a yearning for the outdoors so it’s no surprise that the new teddy bears from Land Rover Gear come fully kitted out for their own furry adventures.

The tough but cuddly Wilderness Bear stands 30 cm (11.8 in) tall and wears clothing based on full-size Land Rover garments with a ‘Making Tracks’ tee shirt, rugged trousers and a baseball cap. He carries a bright orange backpack and even has his own, high-visibility sleeping bag to snuggle into.

Snow-white Ice Bear is off to the slopes with a comfortable Land Rover Gear jacket scaled down from the human version. It even comes complete with zip and draw cord. A back pack with Ice Bear’s own snow board completes the outfit.

Safari Bear’s heading for warmer climes with his ‘outback’ hat, Land Rover tee-shirt and safari suit. He carries a replica of a Land Rover Gear bag to pack his kit in when he heads for the great outdoors.

Priced at just £22.00, the Land Rover Gear teddy bears are ideal for Christmas, although their realistic equipment makes them suitable only for children of three years and older. This new Land Rover teddy bear family will also be sought out by collectors.

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Published 2 December 2003 Melanie Carter

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