Land Rover Global Sales Boost

Land Rover’s global sales enjoyed an increase of more than 6% in 2002. With a presence in 142 markets around the world, the 4x4 manufacturer saw its second biggest sales year ever and celebrated a second year of sustained growth following the acquisition by Ford Motor Company in 2000.

In North America, one of Land Rover’s most significant markets, sales grew by more than 50% to over 44,000 vehicles, marking the successful introduction of the new V6 Freelander in the US at the start of the year.

Land Rover achieved record sales for the third year running in the UK, where a 5% increase saw volumes top 47,000 units. Almost a quarter of those sales arose from the new Land Rover Discovery, given an enhanced new interior and further technical advances during 2002.

Fastest selling Land Rover in the company’s history, the Land Rover Freelander, launched in 1997, secured a 10% increase in sales around the world, achieving its best ever year.

The new Range Rover, awarded Top Gear’s ‘Car of the Year’ accolade following its launch last year, saw a 67% increase over the previous model.

Land Rover Managing Director and Chief Operating Officer of Premier Automotive Group Bob Dover, said: "This is a terrific result for a brand that goes from strength to strength. After two years of sustained investment in Land Rover products and facilities, we are now beginning to see the results."

Land Rover is part of the Ford-owned portfolio of prestige brands, the Premier Automotive Group. The company designs, builds and engineers all four product lines here in the UK.

Published 9 January 2003 Melanie Carter
 

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