Customer Collects Twenty-Seventh Range Rover (2004)

Range Rover

Range Rover (2004)

A customer who has purchased a new Range Rover every year for the past 27 years has today visited the Land Rover manufacturing plant in Solihull to personally take delivery of his new vehicle.

Mr Godfrey who lives in Holbeach, Spalding, has ordered a new Range Rover every year since the early 1970s – and every one has been white. Since taking ownership of his first Land Rover product, Mr Godfrey has travelled approximately 50,000 miles every year; therefore, he has driven in excess of 1.3 million miles in his previous 26 Range Rovers.

During his visit to the Solihull factory where the Defender, Discovery and Freelander models are also manufactured, the valued customer was given a guided tour of the Range Rover production areas. Firstly he visited the impressive £60m stamping facility that moulds the largest panels for the Range Rover. He was then given an insight into the body-in-white facility where the vehicle panels are assembled by the use of no less than 123 robots, each providing 6,350 welds for every vehicle. Lastly, he toured the final assembly line to see how the vehicle is fitted with its luxurious interior trim.

After seeing the Range Rovers being built, Mr Godfrey was then given an opportunity to experience the robust capabilities of the vehicle on Land Rover’s infamous off-road jungle track.

Phil Popham, Managing Director, Land Rover UK who handed over the keys of the new vehicle to Mr Godfrey said: "It has been a pleasure to meet one of our most valuable customers. We are delighted when customers continue to come back to our showrooms to buy another Land Rover, but when someone buys 27 over the same amount of years, we know we have achieved ‘customer satisfaction’."

Published 8 March 2004 Melanie Carter

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