Land Rover Celebrates Record UK Sales In March

Land Rover has clocked-up an all-time record sales month with 9,912 vehicles sold through its UK dealer network in March – an increase of 28.2% on the same month in 2002.

Never before have so many Land Rovers been sold in a single month in the UK – the previous record was held by March 2000 with 9,752 sales. Each of the company's four models enjoyed sales increases last month, with the Freelander performing exceptionally well at 5,086 vehicles sold – an increase of 24.6% on March 2002 – which was more than enough to maintain the vehicle's position as the UK's best-selling 4x4.

Land Rover UK managing director, Phil Popham commented: "We have a stable of four well established products with a very strong market presence, and currently the offers in the showroom are unbeatable. As these latest results show, customers agree that there is no better time to buy."

The Defender continued its sales success of recent months, with an increase of 22.5% on March 2002 to 1,158 sales, while the updated Discovery sold 2,197 – an increase of 13% on its predecessor's sales the previous March.

The award-winning new Range Rover marked one year of sales by beating the model's first full month of sales in March last year by 93%, with 1,471 units sold – protecting its position as the best-selling vehicle in its sector.

With the first quarter of the year at a close, Land Rover's sales for three months of 2003 in the UK stand nearly 15% ahead of the same period last year with 14,552 vehicles sold.

Offers currently available from Land Rover showrooms in the UK include the Freelander Serengeti and Kalahari – both with air-conditioning, CD player and 17" alloy wheels as standard, starting at £16,995 and £18,795 respectively – and the high specification Discovery 'Adventurer' which comes with a DVD player and 18" alloy wheels as standard and starts at £29,295.

Published 13 April 2003 Melanie Carter
 

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