Another Record Year For Land Rover Sales

Staff at Land Rover UK’s Warwick headquarters have received a bumper present from Father Christmas in the shape of record sales figures for the third year running.

Buoyed up by the launch of new models such as the new Range Rover and Discovery and major revisions to the Freelander and Defender, Land Rover sales are set to top at over 47,000 vehicles. Star performer is the new Range Rover which has notched up over 5,000 sales since its March launch. The Defender, which can trace its lineage directly back to the original Land Rover launched in 1948, is also set to show a 10% increase over the previous year with over 5,500 units sold. Sales of the UK's best-selling 4x4, the Freelander will be more than 24,000 while the revisions to the Discovery model will push sales to over 11,000. Reflecting UK trends, sales of Freelander models fitted with the 2.0 litre, 4-cylinder Td4 common rail diesel engine are over a third up on 2001.

This is the third record year running for Land Rover in the UK, further consolidating its position as the country's leading 4x4 manufacturer. Mike Wright, managing director of Land Rover UK expressed his pleasure at the result: ‘This year’s sales reflect the excellence of Land Rover products, backed by innovative, award-winning advertising. The new Range Rover has received universal acclaim and the new 2003 Discovery has underlined its position as the leading medium 4x4.

Revisions to the Freelander, have asserted its relevance as the UK’s best selling 4x4 while the Defender – also subject to a major upgrade – has stormed back into a leading position in the 4x4 utility market.’

Published 21 December 2002 Melanie Carter

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