Land Rover has celebrated a long running partnership with the Born Free Foundation with a week of activities designed to raise awareness and funds for worthy wildlife projects all over the world.
Supermodel, actress and conservationist, Rachel Hunter visited the UK to help with the promotional campaign. The week’s climax was a Land Rover sponsored celebrity ‘Hunter/Hunted’ auction and exhibition at exclusive London studio, Imagination, where Rachel exhibited photography taken during a fact-finding expedition to Uganda in search of the great apes.
Photography was auctioned, together with a host of other interesting items, including Land Rover professional off-road driver training at one of the company’s nine ‘Land Rover Experience’ centres across the UK. All funds raised will be donated to the Great Ape Survival Partnership (GrASP).
Other awareness-raising activities included a host of media interviews and appearances by Hunter, and a drive through London in a Land Rover Defender – not dissimilar to that used in the film that inspired the charity, Born Free.
"Having visited the Ugandan bush in search of great apes, and experienced some of the extremely rough terrain that has to be tackled in the countries in which the Born Free Foundation operates, I can fully appreciate the value of the charity’s partnership with Land Rover and the necessity of the company’s amazing vehicles to the invaluable work Born Free does," said Rachel Hunter.
Land Rover’s relationship with the Born Free Foundation dates back to the charity’s very beginnings, when Bill Travers and Virginia McKenna used an early Land Rover Series II in the 1964 film based on the story of George and Joy Adamson. Land Rover this year signed a ‘Global Sponsorship Partner’ agreement with the Foundation as part of the company’s ‘Fragile Earth’ policy, and will be announcing further details of joint international projects at the British International Motor Show’s Environmental Day on 30 October.
More information about the Born Free Foundation’s work and membership opportunities can be found at www.BornFree.org.uk , and details of Land Rover’s Fragile Earth policy are available at www.LandRover.com.Published 7 October 2002