Land Rover Sees Sales Increase For March 2011

New Range Rover

New Range Rover

Land Rover has seen strong performance across all major markets, including the UK, China and India. A 30% increase in sales for the Range Rover 2011 model year, leading to the UK sales figures beating its previous record, set in 2010, with total sales of 11,400 for the month which is the highest monthly total Land Rover has seen in its 63 year history.

China and India have also seen good results with the best March retails sales on record, up 33% for China and 61% for India. North America saw a 24% increase, and Russia up 47% for the month.

These strong results are largely thanks to the 2011 model year line up, the Range Rover sales up 28% and the Land Rover Freelander 2 up 18%. Range Rover Sport and Discovery 4 were also up for the quarter - 12% and 15% respectively.

Commenting on Land Rover's sales performance, Global Brand Director John Edwards said: "These latest sales results reflect the growing confidence of the market and the overwhelmingly positive response we have had to our latest product offerings. Nowhere is this more evident than in the UK where we have once again broken an incredible sales record. Combine this with growth in major global markets and the imminent arrival of our most fuel efficient model ever - the Range Rover Evoque and you can see that Land Rover has much to be proud of and a great deal to look forward to."

Published 6 April 2011 Staff

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