Land Rover reveals an exciting vision of its future with the LRX concept – a bold evolution of Land Rover design that signals the brand’s shift into new areas of the market, while remaining true to its core values. As the company prepares to celebrate its 60th anniversary during 2008, the three-door LRX, with its more compact size, lighter weight and sustainability-focused technologies, clearly addresses the needs of a changing world and offers the potential of 120 g/km CO2 emissions.
“The LRX concept delivers the powerful message that we are as serious about sustainability as we are confident about the continuing relevance and desirability of our vehicles,” says Phil Popham, Land Rover’s managing director. “LRX is in every respect a Land Rover, but it’s a very different Land Rover. “LRX has unmistakable Land Rover design and the breadth of capability that you’d expect from our vehicles. But it carries those essentials into a segment where the brand has never been before, and with a proposed level of efficiency that would make it one of the cleanest vehicles in its class. It is Land Rover’s way of affirming the brand’s responsible approach to future product development. At this stage, LRX is purely a concept, designed to help us develop our thinking as well as gauge customer reaction – but this feels like a hugely exciting direction to take.”
COMPACT AND PREMIUM
LRX is described as a cross-coupé and dramatically extends the scope of what Land Rover represents. Though 149 mm (5.9 in) shorter than the Freelander 2 / LR2 and 205 mm (8.1 in) lower, LRX was conceived as a premium car, designed to appeal to new customers in the luxury and executive sector – those who want many of the benefits of a 4x4 and the presence of a larger vehicle, but in a more compact package.
The first all-new Land Rover revealed since Gerry McGovern became the company’s design director, LRX is a natural extension of the Land Rover range, complementing the existing models and helping to define a new segment. Its many recognisable Land Rover design cues include bold new interpretations of the signature clamshell bonnet, the floating roof and the solid ‘wheel-at-each-corner’ stance.
“LRX is a design born out of passion for the brand, but it is different, relevant, engaging and exciting – because Land Rover has never built ordinary cars,” says Gerry McGovern. “LRX has a highly desirable identity and the design alludes strongly to its capability, while clearly underlining our forward-looking philosophy – it’s a Land Rover that would be comfortable on Bond Street or Fifth Avenue, but wouldn’t flinch at getting its wheels dirty.”
Its compact size is one of its greatest assets, which will appeal to anyone who wants the versatile ability of an agile 4x4 with the cachet of the Land Rover name. In addition, its lower weight and the reduced aerodynamic drag resulting from the smaller frontal area would help give significant gains in fuel efficiency and reduced CO2 emissions.