Land Rover today collected two awards at Fleet Management magazine's Fleet Excellence Awards, with the Freelander collecting the small 4x4 trophy and the Discovery reigning supreme in the large 4x4 category.
The Freelander, which achieved total sales of 22,506 in 2004 and maintained its position at the top of the UK 4x4 sales chart, also enjoyed a busy year in the corporate market by notching up a 28% share of the fleet 4x4 sector with 1,117 vehicles sold to companies.
In its last year of production, the Discovery also contributed significantly to the 6,355 Land Rovers sold on the fleet market, helping the company achieve 15% growth in corporate sales in 2004.
Commenting on Land Rover's success in the small and large 4x4 categories, Fleet Management editor Guy Bird said: "Majorly revised in 2003, both inside and out, the crowd-pleasing shape of the Freelander has proved to be the right choice time and time again, this year gaining twice the number of votes of its nearest rival, the Nissan X-Trail. The Discovery has stolen back the large 4x4 top spot this year thanks to the success of its run-out editions, and supported by the introduction of the all-new Discovery 3 in November 2004. It's a deserved victory."
Land Rover UK's corporate sales manager, David Easton, added: "Both the Freelander and Discovery are becoming increasingly popular with company car drivers. Those who want something different but are not prepared to compromise in terms of technology and driving characteristics are seriously looking at Land Rovers, as the early interest in the all-new Discovery 3 proves."Published 19 January 2005