What Car? group editor Steve Fowler, said: "To be a good car isn't good enough – our Car of the Year 2005 must be great. We're looking for the car that has done more than any other to improve standards in its class and has no major weaknesses."
He added: "The Discovery is three cars in one. On the way to work it's an executive saloon. With the kids in tow it's a family-friendly MPV. Come the weekend it's a hard-as-nails 4x4. No other new car is as many things to as many people – that's why it's our Car of the Year 2005."
Like other years, the What Car? awards 2005 were very hotly contested, with all the category winners short-listed for the grand prize. Land Rover beat outstanding opposition from Volkswagen's Golf GTI, the Mini One convertible, Porsche's 911 3.6 Carrera Coupe, BMW's 525d SE auto, Jaguar's XJ6 and many others to the evening's main award.
Land Rover's managing director, Matthew Taylor, said: "From Mexico to Scotland, the Discovery 3 has picked up many prestigious accolades. The UK is our home market, and What Car? is the voice of the British consumer – it is a great honour to have their endorsement, and with an order book for the Discovery 3 well into March 2005, it seems that we have the vote of the buying public too."
Priced at £33,490, the Discovery 3 TDV6 S Automatic comes with a generous specification and a host of new safety features and technologies. Highlights include a comprehensive occupant safety package benefiting from the vehicle's Integrated Body-frame architecture, door-mounted anti-intrusion side beams and eight airbags. Complementing the occupant safety package are Dynamic Stability Control, Active Roll Mitigation, Electronic Traction Control, Brakeforce Distribution, Anti-lock Brakes, Terrain Response™ and park distance control technologies, putting the Discovery 3 amongst the safest SUVs on the market.
This latest award adds a second What Car? Car of the Year trophy to Land Rover's cabinet, following the Freelander's success in 1998 when it became the first and only 4x4 ever to pick up one of the industry's most coveted awards, until now.
Priced from £26,995 to £46,995 the all-new Land Rover Discovery 3 is on sale now at Land Rover dealerships across the UK, and in over 100 markets around the world. This latest award comes on the back of other notable successes around the world, including BBC Top Gear Magazine's Best 4x4, What MPV & 4x4? magazine's SUV of the Year, MotorTrend magazine (USA) SUV of the Year, Overlander magazine (Australia) 4WD of the Year, Scotland's SUV of the Year, Mexico's SUV of the Year and many others.Published 21 January 2005