The Land Rover DC100 At The 2011 Frankfurt Motor Show

Land Rover DC100

Land Rover DC100

The Land Rover DC100 is based upon the essential elements of the car's character whilst providing the opportunity to debate and inspire people aboht the future of the Land Rover Defender.

A modern interpretation of the Land Rover Defender - the Land Rover DC100 - will debut at the 2011 Frankfurt Motor Show.

Commenting on the Land Rover DC100 concept car, Gerry McGovern, Director of Design, Land Rover said: "Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it is a car that inspires people worldwide. This isn't a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century."

John Edwards, Global Brand Director, Land Rover added: "Loved the world over for its simple, honest and distinctive design, we are determined that the new Defender will be true to its heritage, while meeting the requirements of a changing global market.

We plan to engage with existing and potential customers to help us finalise the details of the new vehicle. One thing's for sure, it's going to be an exciting journey, and we can't wait to get going."

The Land Rover DC100 is based upon the essential elements of the car's character whilst providing the opportunity to debate and inspire people about the future of the Land Rover Defender.

Published 31 August 2011 Staff

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