Land Rover Hits The Slopes

2008 Range Rover

2008 Range Rover

Land Rover has become the Official Vehicle Supplier to this year’s Metro Ski and Snowboard Show in the Grand Hall, Olympia from 24 – 28 October 2007.

Land Rover marketing director, Andy Griffiths explained: “This will be the first time Land Rover has taken part in the show and we’re really excited about it. Land Rover vehicles are perfectly suited to wintry conditions and therefore where better to showcase their abilities.”

Also making its debut at the show will be the Land Rover Burton Rail Jam. This live action feature includes a real ski slope and Europe’s top snowboarders showing off their skills over a rail fixed over the roof of a Range Rover Sport. Spectators will be able to keep warm in one of the slope's chalets, sipping a hot cup of Land Rover Coffee.

The Land Rover Fashion Show forms another major attraction at the event, where cutting edge winter sportswear will be modelled on the specially designed catwalk incorporating a Range Rover Autobiography and Discovery 3 TDV6 HSE.

The Range Rover Autobiography offers the freedom to express your own distinct taste through a wide choice of optional colours and materials creating a vehicle that is as individual as its owner. The Autobiography programme is available when you specify either the Range Rover Supercharged or TDV8 diesel Vogue SE.

Visitors to the show may also be in with a chance to win the ultimate wintery prize of an Icelandic Adventure together with a chance each day to win an adrenalin-filled off-road day at a Land Rover Experience Centre in the UK.

Published 8 October 2007 Melanie Carter

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