The Lamborghini Gallardo has won a prestigious award for product design, following its nomination for a British Design and Art Direction (D&AD) award.
The Gallardo rose above competition from BMW’s Z4 and DaimlerChrysler’s smart roadster to receive one of only 53 awards made out of 23,000 nominations from 55 countries. The only automotive product to receive an esteemed silver pencil in the transport and product design category, the Lamborghini Gallardo joins Virgin’s Upper Class suite redesign and Apple’s Power Book range on the winners’ roster.
The famous D&AD awards, widely recognised as the ‘Oscars’ of the creative industry and judged by approximately 250 eminent creative practitioners, are not automatically awarded each year. Known as the ‘Yellow Pencils’, the silver awards are reserved for the most innovative and creative work in advertising and design.
Manfred Fitzgerald, marketing manager for Automobili Lamborghini, accepted the award on behalf of Lamborghini designer Luc Donkerwolke at a London ceremony attended by 1400 design and advertising industry professionals and hosted by Matt Lucas ‘Marjorie Dawes’ from the series Little Britain.
"Automobili Lamborghini is very pleased to receive this award," said Manfred Fitzgerald. "The Lamborghini Gallardo has received media and customer acclaim since its launch in 2003, and recognition by the design industry is a highly valued accolade. Lamborghini has a history of designing and producing ultimate performance cars and this award is testimony to the aesthetic appeal and dynamism of the Gallardo."
D&AD is a UK-based, professional members association and educational charity representing the international design and advertising communities. It champions excellence in creativity by setting industry standards, educating and inspiring and promoting the importance of good design and advertising in the business arena.
The 5.0 litre, V10 Lamborghini Gallardo takes its name from a breed of fighting bulls, and retails from £117,000, outputting 500 bhp and 190 mph. The Gallardo’s dimensions, complemented by short overhangs, give it its dynamic appearance, which integrates the Lamborghini design attributes of purism, athleticism and sharpness.Published 11 June 2004