Italian super sports car manufacturer Lamborghini will double its UK representation with the opening of two new dealerships in Birmingham and Edinburgh. Both operated by Sytner Group Ltd., Lamborghini Birmingham and Lamborghini Edinburgh will join existing dealerships in London and Manchester managed by H.R. Owen plc. A further service centre is based in High Wycombe.
The two new businesses will both operate from interim facilities until purpose-built showrooms open later in the year. Lamborghini Birmingham will be based alongside Sytner’s existing Bentley franchise in the north of Birmingham until Sytner’s multi-million pound showroom development is completed at Fort Dunlop in the autumn, which will include a dedicated Lamborghini facility. Lamborghini Edinburgh will operate from the multi-franchise Fort Kinnaird location where a new Lamborghini showroom is planned.
"The UK market is extremely important to Lamborghini," commented Stephan Winkelmann, Lamborghini President and CEO. "It is one of our five most significant world-wide markets. The opening of two new dealerships is a result of our strategy to ensure our growing customer base is served geographically, in terms of both sales and aftersales outlets. We have appointed Sytner as our second key UK partner in recognition of the group’s expertise in the prestige and performance car markets, and its commitment to investing in and upholding the principles of the Lamborghini brand and retailing strategies."
"We are extremely pleased to develop Lamborghini’s representation in the UK with operations in Birmingham and Scotland," said Gerard Nieuwenhuys, Sytner’s Group Managing Director. "The Birmingham location provides Lamborghini with its planned vantage point for the Midlands and West Country, whilst Lamborghini Edinburgh will serve the extremely important Scottish market."
Already owning a Lamborghini franchise in Germany, Sytner Group has been established for over 30 years and operates more than ninety dealerships throughout the UK. The group, started by Frank Sytner, was acquired by Roger Penske’s USA-based United Auto Group in 2002.
In 2005, Lamborghini delivered 1,600 units worldwide. The range is now comprised of four models, including the new V12 Murciélago LP640 announced at Geneva Motor Show in March, and the new convertible Gallardo Spyder of which UK customer deliveries have just commenced. The V10 Gallardo coupé and Murciélago Roadster complete the line-up.
Automobili Lamborghini has significantly developed its world-wide dealer network, with 65 dealerships in place at the start of 2005 growing to a current total of 86 including Lamborghini Birmingham and Edinburgh.Published 22 May 2006