Lamborghini Confirms gains in Market Growth

Lamborghini's Stephan Winklemann

Lamborghini's Stephan Winklemann

After strong sales and profit growth during the previous years, Automobili Lamborghini is heading for another record year in 2007. Stephan Winkelmann, President and CEO of Automobili Lamborghini, has announced at Tokyo Motor Show that all the key indicators from the House of the Bull will show a strong results increase once more. The manufacturer of luxury sports cars plans a sum total of deliveries to customers of 2400 units, representing a 15 per cent increase over the 2006 financial year. As of today, 2007 deliveries already exceed the total full year deliveries of 2087 units in 2006.

“After having achieved our turnaround into profit in 2004, and with our subsequent move into the group of the most profitable car manufacturers, 2007 marks another strengthening of the corporation and the Lamborghini brand. Thus, we have made another substantial step towards our target of becoming the most profitable super sports car manufacturer in the world”, Winkelmann stated.

The region showing the strongest growth will be Asia Pacific with increased deliveries of more than 25%. The most significant market in the region is Japan, which has seven exclusive dealership partners. Japan is the fifth most important market for Lamborghini world-wide.  Due to the region´s growth dynamics, Lamborghini is in line with its strategy to establish an equal division of delivery volumes between Asia Pacific, Europe and the Americas.

The main factors contributing to Lamborghini’s growth and profitability are its youngest and most attractive product range that includes another recently launched model, the Gallardo Superleggera; the focused expansion of the dealership network; and further increase of brand appeal with customers and the public.

In order to continue Automobili Lamborghini’s success in the future, the dealer network will be expanded consistently as will the product portfolio.

The continuing strong demand for the two model lines, Lamborghini Gallardo and Lamborghini Murciélago, as well as for the newly presented Lamborghini Reventón is the base for the new record achievement. Lamborghini’s full production is sold out until the end of 2008.

Published 30 October 2007 Melanie Carter
 

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