Walking Bus Makes In-Roads Into Traffic

Milestone Reached As 100,000 Driver Miles Saved Every Week

Car Company Launches Its 225th Walking Bus Route!

Kia Motors’ walking bus campaign today (28/04/03) reached a major milestone with the launch of its 225th walking bus route at Castle Douglas Primary School, Dumfries, Scotland. This means that an estimated 100,000* driver miles are now saved every week as nearly ten thousand children and parents nationwide leave the car at home and take to the pavements on Walking Bus routes.

Powered by children and conducted by adults, the Walking Bus is the simple, safe and healthy way for children to walk to school along a planned route. With up to 30 passengers walking on each route, the forward thinking car company helps up to 6,750 children aboard Walking Bus schemes every day.

Without fares and without hold-ups, the Walking Bus gives real benefit to its passengers. Children learn important road safety skills whilst enjoying regular exercise arriving at the school gates refreshed and ready to learn. Research indicates that pedestrians inhale two thirds less traffic fumes than those who are driven - making it all round a better way to travel.

Transport Minister David Jamieson backed the Walking Bus programme saying:

"We all recognise the impact of high volumes of traffic on the local environment. As well as encouraging children to take healthy exercise, the Walking Bus is practical, fun and helps reduce term-time traffic."

Responsible thinking Kia works with the public to reduce local congestion by promoting debate and funding practical tools to reduce car use on non-essential journeys. Kia provides free Walking Bus information packs and funds fluorescent safety equipment for children and conductors on new routes.

Paul Williams, managing director of Kia Motors added:

"Kia has recognised, and responded to, the concerns of the thinking car owner about road congestion by putting forward a range of simple and fun alternatives to the short hop in the car. Alternatives that can be delivered today. The response from our customers has been outstanding with hundreds of nominations and enquiries coming in for new Walking Bus routes."

Published 29 April 2003 Melanie Carter

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