Kia has chosen to offer only a 5-door car in a sector until recently dominated by 3-door cars.
"Our belief is that a stylish 5-door car, clearly differentiated from rationale boxy designs, will be attractive to previous 3-door customers in this sector and the lower end of the supermini sector," Ian Mathews explained. "By offering both 4-seat and 5-seat versions our expectation is that we will be able to target predominantly singles and couples in their late twenties, the Sex and the City or Friends generation you might say, but also young families and older generation couples."
Line-up and specifications
Exceptionally competitive pricing has been achieved while maintaining strong specifications including dual airbags, ABS with EBD and all round disc brakes on all models. The initial three model line-up is: 1.0GS 5-seater, 1.1LX 5-seater & 1.1SE 4-seater.
All Picanto models have body colour bumpers, mirrors and door handles, central door locking, front electric windows and tinted glass, while all except the 1.0GS have a colour-coded grille and side mouldings. The top-of-the-range 1.1SE gains alloy wheels, as well as sill extensions, rear spoiler and front fog lamps.
In terms of comfort and convenience the Picanto has air conditioning as standard (except 1.0GS), a JVC CD Audio with MP3 player, remote fuel flap and tailgate releases, while all models except the 1.0GS have remote door locking, perimeter alarm system, four electric windows (front only on 1.0GS) and door mirrors, leather steering wheel and gear knob, a storage tray under the passenger seat and a sunglasses holder (above the driver’s door).
The 1.1SE features seats and door trim with two-tone variations matching the range of exterior colours – charcoal-grey, charcoal-orange and charcoal-blue to give customers a choice of vibrant interior décor. This model also features alloy wheels, front fog lamps, metal grain centre fascia, rear spoiler and sill extensions.