The Kia Cerato Reinforces The Rise Of Kia | Part Two

Kia Cerato Saloon

Kia Cerato

For the first time in this segment, Kia will be offering customers a choice of petrol and diesel engines in the Cerato. The initial line-up will feature the 1.6GS and 1.6LX 5dr hatchback and the 1.6LX saloon. The 1.6LX 5dr hatchback is also available with automatic transmission. The 2.0SE saloon will join the line-up before the end of the year and three 1.5-litre diesel derivatives (1.5CRDi GS and LX 5dr hatchbacks and 1.5CRDi LX saloon) are expected to be available from November. The final pricing on the diesel models will be announced later.

There are two modern four cylinder petrol engines on offer both with double overhead camshafts and 16-valves. The 1.6-litre produces 105ps, while the 2.0-litre unit features for the first time in a Kia engine, CVVT (continuously variable valve timing), which boosts power at low and medium revs, and generates 143ps.

The new four cylinder 1.5-litre common-rail diesel engine offers class leading power and torque and will be Kia’s first diesel-powered passenger car, as previously the company has marketed diesel engines only in MPV and SUV models.

Styled to attract modern, image conscious consumers, the Cerato is the latest product intended to move Kia towards its ‘young, sporty and friendly’ brand positioning. Clinics carried out with existing and prospective customers for this type of car have shown that the styling of the car is seen as confident, with a hint of sportiness, compared to other cars in this sector, and juxtaposes well with the traditional Far Eastern attributes of high build quality and reliability.

continues... | Part Three
Published 19 August 2004 Melanie Carter

The information contained this Kia Cerato news article may have changed since publication on the 19 August 2004. Our car specifications, reviews, and prices may only apply to the UK market. You may wish to check with the manufacturer or your local Kia dealer, before making a purchasing decision. E.&.O.E. You may NOT reproduce our car news in full or part, in any format without our written permission. © 2018