The all-new Kia Cerato is a highly competitive entry into the popular lower medium segment (Focus/Astra/Golf size). The modern European influenced exterior of the Cerato is matched to a spacious and up-to-date interior which will hold five adults and their luggage. The emphasis on refinement and the use of high quality materials clearly represents the new generation of Kia products. The Cerato reinforces and extends Kia’s commitment to bring to market stylish and spacious cars with high levels of equipment that offer excellent value for money. The Cerato range is priced from £9750-£11,995.
The UK line-up is made up of seven models with two petrol and one diesel option and three specification levels. The high level of standard equipment includes twin front, side and curtain airbags, air conditioning, remote central locking, ABS with EBD and Brake Assist, JVC audio with CD/MP3 and split/folding rear seats.
Higher, wider but shorter than the car it replaces, the Cerato offers generous passenger accommodation with class leading front head room (1017mm) and shoulder room (1400mm) as well as rear leg room (898mm) and shoulder room (1370mm). Luggage space has not been sacrificed either.
Cerato also challenges best in class standards in terms of NVH (noise, vibration and harshness) with extensive development at Kia’s state-of-the-art wind tunnel at Namyang.
The interior design is simple, modern and efficient using high-quality materials. The dashboard is divided horizontally with the upper surfaces in a dark colour (to reduce reflections and glare) which is continued around the upper surfaces of the door, visually unifying the passenger compartment. The central fascia is finished in a high grade plastic to match the colour tone of the interior and features a metal-grain finish for a more high-tech look. A distinctive feature of the dash is the four flush-type air vents and their directional controls, while the overhead console features twin map-reading lamps and sunglasses holder.