Kia Surges Past 2003 Total In September

Continuing its dramatic growth story, Kia Motors (UK) Limited has passed its 2003 total sales figures of 21,177 with the majority of the month of September still to run.

After just six reporting days in the month Kia has pushed its sales for the year so far to 21,408 and with unprecedented demand for its range of products showing no sign of slowing the company’s 2004 target of 33,000 vehicles is well on track.

Already the little Picanto is proving to be a major sales success out-performing several key competitors in the A segment since its launch in June and the newly-launched Cerato is starting to build itself a keen audience amongst family-car buyers.

September is a key month in the retail market and Kia is expecting total sales of more than 6,000 units. With 2,230 registrations already under its belt the company is set to report another record month - the 25th consecutive month of growth for the marque in the UK.

Kia Motors Managing Director Paul Williams said: "We set ourselves some very tough targets for this year - especially off the back of an outstanding 2003 when we increased sales by 71 per cent – but we have been very happy to see that discriminating and demanding UK buyers agree with us about the good value of our stylish and dynamic products.

"And as we have more still to come in the shape of our new Sportage at the Paris Motor Show later this month we are confident that we will meet those ambitions."

Published 14 September 2004 Melanie Carter

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