Sportage is also big on safety features with twin front airbags as well as front side and curtain airbags fitted as standard, as are anti-lock brakes with electronic brakeforce distribution, traction control system, front seatbelt pre-tensioners with load limiters and 3-point rear seatbelts for all passengers. Electronic Stability Program (ESP) is standard on XS models.
Highly class competitive insurance groups reinforce Kia’s focus on security and every Sportage comes with a large-capacity lockable glove box, remote central door locking, an electronic engine immobiliser and a perimeter alarm.
Kia Motors (UK) Ltd Managing Director, Paul Williams expects the company’s burgeoning UK sales to be driven even higher by the new Sportage.
"2004 has seen more and more UK motorists turning to Kia as we continue to offer tremendous value for high quality, well specified vehicles. The Sportage continues this tradition and takes us back into a sector of the market that we helped to establish almost 10 years ago."
The small SUV sector represents just over 3% of the total UK market and Sportage’s competitive strengths include price positioning, value for money - that is among the best in its class - great exterior styling, interior space and versatility, an excellent safety package as standard and a modern, efficient 4x4 system.
Sportage will be available with three engines: 2.0-litre CRDi diesel, 2.0-litre 16-valve CVVT petrol and the 2.7-litre V6 petrol. All models incorporate Kia’s sophisticated 4x4 system with Active Torque Transfer which progressively transfers drive from front-only to all four wheels if slippage is detected. In severe conditions 4WD can be manually engaged to override the programme.
The launch of Sportage is a great opportunity for KMUK to reinforce a strong Kia brand reputation in the SUV segment following the success of the highly-acclaimed Sorento.
KMUK plans to sell just over 4,000 Sportages in 2005 achieving a 5% share of the sector by the end of the year. It’s a key model in the strategy to change Kia’s market perception as purely a rational, value-based purchase and help accelerate the attractiveness of the Kia brand - raising product awareness and creating favourable consumer attitudes.
Pricing & Insurance Groups
|Model||OTR Price||Insurance Group|
|Sportage XE 2.0 petrol manual||£ 14,495.00||10|
|Sportage XS 2.0 petrol manual||£ 15,995.00||10|
|Sportage XS 2.7 V6 automatic||£ 18,495.00||12|
|Sportage XS 2.7 V6 + Premium Pack||£ 18,695.00||12|