He explained the last minute decision: "Last month was Kia’s best ever sales month in the UK, so demand for Kia cars has never been higher. The Birmingham International Motor Show is a great opportunity to showcase what Kia has to offer and with the Sorento we have the vehicle that really expresses our confidence in the future."
The stand will concentrate on the new Sorento SUV and give a glimpse of the new direction Kia is taking. There have been 2500 hits on Kia’s website from prospective customers for Sorento since information was first posted in May. The stand is not intended to showcase the whole Kia line-up.
Paul Williams said: "Sorento is a fantastic opportunity for Kia and the response to the car in the UK and around the world has been remarkable. It will be a fillip to our customers and dealers for Kia to be at the show after such a gap. The stand will illustrate what the Kia brand is capable of to our existing customer base as well as stimulating interest from prospective customers and dealers. It will not be a traditional stand with every model in the range squeezed on it."
Kia has achieved three consecutive record sales years since the company was re-launched in 1999 and with 2002 on target to be the fourth in a row.
Kia has not been at a UK Motor Show since 1997. This year Kia will be appearing at stand 2340 in Hall 2.Published 10 October 2002