Kia Sorento Wins 'Best Value SUV' Award In US

Kia Sorento XE

Kia Sorento

The 2005 Kia Sorento added another feather to its cap when the Northwest Automotive Press Association (NWAPA) in the United States named it the "Best SUV Value" at their annual Mudfest competition.

The award, decided by 20 members of the automotive press in the U.S. Pacific Northwest, is Sorento’s third Mudfest honour in three years. The Sorento was named "Best SUV Value" and "Best SUV Under $25,000" at the 2002 competition.

"We are very pleased with the Sorento’s major accomplishments and are honoured to receive this award from the Northwest Automotive Press Association," said Peter M. Butterfield, president and CEO, Kia Motors America (KMA).

"The Sorento is packed with desirable features and true off-road capability and it continues to set a new standard for value in the mid-size SUV segment and is the perfect choice for consumers looking for styling, comfort, convenience and performance at an affordable price."

Each year NWAPA members gather during the second week of October to evaluate SUVs from every segment to determine the best vehicle in each category. Each vehicle is equipped similar to the way 80 per cent of U.S. buyers equip their cars and includes such items as automatic transmission, anti-lock braking systems, CD players, power windows, door locks, remote keyless entry, four doors and more. In addition to new vehicles, the group brings back the best of the best from previous years as well.

The Sorento was tested alongside 16 other SUVs on- and off-road at the Portland International Raceway on the first day of competition and performed well throughout acceleration and braking tests and a slalom course. Ride-and-drive segments were held on the second day of the competition.

"The Sorento was a true performer," said Jerry Smith, a founding member of NWAPA and co-chair of Mudfest 2004. "It offers all the capabilities of more expensive SUVs and was an obvious winner for Best Value SUV because of its standard equipment offerings, on- and off-road handling characteristics, safety aspects, and overall quality - all for a price that makes it a real-world competitor in today’s SUV market."

To read our in depth road test of the Kia Sorento [ click here ]

Published 6 November 2004 Melanie Carter

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