Kia Sets New August Record

Kia recorded its best ever August sales registrations with 1,713 units - an 88 per cent increase over last year - representing a 2.02 per cent share of a market down almost five per cent.

The performance pushed Kia to 11th place overall for the month, ahead of brands such as Hyundai, Mazda, Rover, Suzuki and Skoda. But more importantly it marked the 24th consecutive month of increased sales for the company representing a 57.9 per cent growth year to date.

As the UK market cooled prior to the September sales spike, demand for Kias continued at unprecedented levels with Rio leading the way but pressed hard by the new Picanto. Rio sales of 592 units were double those expected for the month and Picanto sales were 30 per cent up on expectations at 466.

And Kia is expecting to set another record in September, with Managing Director Paul Williams commenting: "We are looking set to break the 6,000 unit barrier for the first time in a single month – and that will be a fantastic achievement.

"There is strong demand in the retail sector for our new products, the Picanto and Cerato, as well as our longer-established vehicles such as Rio, Sedona, Carens, and Sorento. In fact, the only thing holding us back from even higher figures is supply constraints.

"We celebrated at the end of last year when we hit the 21,000 unit figure – but as of the end of August we are already at 19,178 units for the year and I know we are going to blow that figure away in September."

Published 7 September 2004 Melanie Carter

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