Kia Continues Runaway Success

It should come as no surprise that Kia has laid claim to its 25th consecutive record-breaking month, with a home run of 6,209 sales - 50% increase on 2003 - and 1.44% market share in a September market down 2%.

Bowling out Skoda, Hyundai and Mazda in the retail sector, Kia also celebrated selling 6,000 units for the first time ever in a single month with the news that the Sedona retained its number two position in the large MPV retail sector; and the A-segment Picanto successfully outsold the Fiat Panda to secure third position.

Paul Williams, Managing Director comments: "September has been a phenomenal month for Kia. Not only did we sell over 6,000 units for the first time in one month but we also passed our total sales for 2003; and with no plans to slow our success down we look on track to hit our 33,000 target for the year.

"Our success this year is simple. We have focussed on providing customers with increased choice of high quality value products such as Picanto, Cerato and the still to come Sportage and simultaneously provided them with smarter ways to purchase a Kia, from our £1 deposit to our seven-day drive away insurance."

UK Year to date sales of 25,387 units are up 48% on 2003 and 1.22% market share.

European Sales

Kia maintains its position as the fastest growing automotive brand in Europe with record September results of 20,048 units. This is the first time sales have exceeded 20,000 units and represents a 59% rise over sales in September 2003.

European Year to date sales stand at 125,544, a 32% increase on the same period last year.

Published 8 October 2004 Melanie Carter
 

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