Enthusiastic demand for the recently launched Picanto and Cerato coupled with continued strong interest in Sorento and Sedona saw Kia Motors (UK) Limited pass the 30,000 cars mark in November.
Kia passed last year’s record sales figure of 21,000 units back in the late summer but motorists have continued to beat a path to dealers’ showrooms throughout the autumn helping the company to a 1.25 per cent market share for the year to date with a total of 30,006 units.
With more than 6,000 Picanto’s - Scottish Small Car of the Year - sold and the Cerato capturing the hearts of almost 1,000 buyers, Kia has seen its new arrivals contribute strongly to the company’s continued meteoric growth with a sixth consecutive year of record sales assured.
As the country’s fastest growing car company, Kia also saw more than 7,000 customers choose the Sedona - the country’s best retail selling large MPV - and almost 5,000 select the Sorento SUV.
Kia Managing Director, Paul Williams said: "In spite of a dip in the market during the last couple of months our smart value offering to the motoring public has continued to strike an attractive chord and our dealers have reported unprecedented showroom traffic at this time of year.
"We have surpassed 2003 figures for every month of the year and with only December to go we are still aiming for a total of 33,000 sales this year.
"Our new products - Picanto and Cerato - have brought new interest and customers to the Kia brand whilst our long-standing success stories such as Rio and Carens have continued to perform strongly with value-conscious customers. And as we look forward to 2005 with a new Sportage to be added to the line-up and an all-new "B" segment car to come by mid-year we are confident that our performance will just keep getting better," he added.Published 3 December 2004