Kia Charity Bike Ride

259 miles covered in 3 days British Heart Foundation to benefit from £3000 fundraising

Once again, Kia Motors swapped four wheels for two to take part in the inaugural London to Paris Relay Bike Ride. The teams cycled a staggering 259 miles raising a grand total of £3000 for the British Heart Foundation (BHF).

The Kia teams departed from Greenwich Park on Saturday (13.09.03) and arrived in Versailles on Monday (15.09.03). The route took in some beautiful French countryside including the picturesque towns and villages of Desvres, Abbeville and Beauvais, crossing the River Seine at Mantes and through the forests at Trappe. In true Tour-de-France style, parts of the routes were extremely gruelling covering long steep hills, narrow winding country roads and cobble stones.

Keeping up the tradition, Kia invited its agencies to get involved and a second Kia team was formed from its PR Agency Four Communications and Advertising Agency MML. Cycling for Kia was David Macpherson, Les Ashton, Ian Goswell and Andrew Sellars and for the agency team Ray Eglington, Lis Griffiths, Emma Craddock and Rob Muir.

Kia’s team captain Ian Goswell commented:

"London to Paris was a great event to take part in and we are delighted to be able to support and raise money for the British Heart Foundation. Kia’s support meant we had the use of two Sedonas that easily carried nine people, eight bikes, luggage and enough bananas to fuel the two teams to the end."

The London to Paris Relay Ride was the first event of its type organised by the BHF and unlike most charity rides it was a team event where cyclists worked in pairs to cover the total distance. Nine teams entered the relay ride and 36 riders covered the full distance.

It is not unusual for Kia Motors to take part in this type of challenge. For the last three years, Kia has entered a team of 50 into the London to Brighton bike ride raising thousands of pounds for the BHF.

Kia’s continual support of these events stems from its three-year sponsorship of the Walking the Way to Health initiative (WHI). This initiative is jointly run by the BHF and the Countryside Agency and aims to get one million people walking. Supporting projects like WHI helps to promote healthier lifestyles whilst raising awareness of the alternatives to driving over short distances.

Published 21 September 2003 Melanie Carter
 

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