Kia Breaks All Records In UK And Europe

Kia recorded its best ever sales month in March, culminating in the best ever quarter for the company in the UK. Sales of 3,439 cars were 46% up in the month compared to 2002 and sales of 5,043 cars for the quarter were 41% up on the previous year, substantially ahead of the market average which fell 1.4%.

Sales across Europe reached an all-time record high for Kia in March and the brand recorded the highest first quarter sales increase of any manufacturer in Europe.

Cumulative sales in the first three months of 2003 increased by 50.3% compared with the same period last year. During March alone, Kia vehicle sales in European markets grew by 66.7% over the same month of last year, setting an all-time monthly sales record for Kia.

President of Kia Motors Europe, Jae-Hun Yu, said: "This all-time sales record is clear evidence of the continued growth and evolution of the Kia brand across European markets."

Kia’s market share in the UK has over the last three years hovered around 0.5%. This quarter has seen this increase to 0.71% putting Kia on track to achieve a sales target of 18,000 cars by year end. Kia sold 12,351 cars in 2002.

Paul Williams, Managing Director of Kia Motors (UK) Limited said: "This is a fantastic result for Kia and illustrates the emerging strength of the company. Cars like Sedona and Sorento have changed the perception of Kia putting us onto more and more shopping lists. The coverage and capability of our dealer network is improving on a daily basis. Dealer confidence comes from an ever-strengthening product range and the fantastic value-for-money that our cars represent."

He added: "The performance of the New Rio has been particularly impressive showing how well the latest car has been received. The low deposit drive-away offer, launched on the car in February, has also been a great success. Sedona continues to be a strong-seller, with the new Carens now getting the recognition it deserves."

After the success of the finance offer on Rio, the first such offer from Kia Motors UK, this has been extended across the range.

Published 5 April 2003 Melanie Carter
 

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