Kia Achieves 1% Market Share

Kia achieved a 1% market share in June and a 0.77% market share for the first half of the year compared to a 0.5% market share at the turn of the year. This makes Kia the fastest growing car manufacturer in the UK with a year-on-year increase of 69% in a market that is level with last year.

Paul Williams, Managing Director of Kia Motors (UK) Limited said: "Achievement of a 1% market share is a fantastic result and a clear statement of intent from Kia. In tough market conditions clear consumer offers and overwhelming value for money get noticed in the crowd."

He added: "Demand has been so strong that we are building up an order bank for some models. This is an unusual experience for the Kia brand and something we are having to come to terms with."

Price Rises

The 2.5 CRDi XS Sorento is subject to a £500 price rise from £20,495 to £20,995 while the price of the 2.5 CRDi XE model remains unchanged at £17,995. Automatic transmission is now a £1000 option up £100 on the previous price. This price adjustment brings the 2.5 CRDi XS Auto at £21,995 in line with the recently launched 3.5 V6 XS Auto, whose price is unchanged. The Rio 1.3L has had a £100 price increase from £6895 to £6995.

Published 8 July 2003 Melanie Carter
 

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