Kia is kicking off 2010 by extending its unique seven-year warranty to all its cars - delivering Europe's best manufacturer-backed protection for new car buyers.
Previously available on Kia's European-built products such as the Kia cee'd and Sportage, the seven-year warranty will now apply to every vehicle in the Kia range from the Kia Picanto city car to the range-topping Kia Sorento.
"We have already declared our intention to become the world's No1 car maker for customer satisfaction and our new 7-Year Kia Warranty on all models is a major step towards achieving that goal," commented Paul Philpott, Chief Operating Officer, Kia Motors Europe.
The new "7-Year Kia Warranty" will apply to all vehicles sold and registered in more than 20 European countries after 1st January 2010.
Michael Cole, Managing Director of Kia Motors (UK) Ltd., explained: "The warranty covers every vehicle in our line-up for up to seven years - and no-one in the business can boast that. Even better, the warranty is transferable to subsequent owners bringing a big boost for used values."
"The new 7-Year Kia Warranty is simply the 'longest and best' warranty available on any car, anywhere in Europe. Clearly, a longer warranty is a better warranty and this move will give every Kia owner not just enjoyable motoring but genuine long-term peace of mind."Published 5 January 2010