Kia Motors Corporation is celebrating the world premiere of its all-new Kia Optima D-segment saloon at the 2010 New York International Auto Show.
Arriving in Kia showrooms across the UK in 2011, the Kia Optima continues Kia's design-led transformation, while revealing a completely new and stunning design language for Kia, highlighted by a dynamic and streamlined profile that conveys elegance and athletic confidence from every angle. Kia's new saloon will be called 'K5' in Korea and 'Optima' in all other markets.
The all-new Kia Optima's smooth-flowing lines speak of grace and style and offer a strong hint of European-style luxury. Kia Optima's groundbreaking spirit will continue under the bonnet with the introduction of new powertrains, which deliver class-leading power with highly competitive fuel economy - and employ engine management systems such as direct injection, multi-point injection and turbo charging to help bring performance to the brand without sacrificing fuel efficiency. Kia's first-ever hybrid car, a new version of Kia Optima, for the North American market, will be available in 2011.
The all-new Kia Optima will offer numerous standard exterior features including dual exhausts, solar glass and indicators on the wing mirrors. Depending on the trim level, fog lights, heated exterior mirrors, exterior chrome or body-colour door handles along with 17-inch alloy wheels and 215/55 R17 tyres will also be available.
Inside, all-new Kia Optima creates an immediate sense that this is a driver's car. The instrument panel is contoured toward the driver to suggest a cockpit feel, with precise gauges and controls for an overall sporty performance experience without sacrificing comfort or roominess. Paddle shifters behind the steering wheel (standard on automatic versions outside North America) convey that Kia Optima is built for people who are passionate about driving their cars. A high console with a short shifter adds to the cockpit ambience, while an optional glass panoramic sunroof will provide an open-air feeling.
For Western Europe, the new Kia Optima will be available with a choice of 2.0-litre CVVL petrol and 1.7-litre VGT turbo-diesel engines. In Russia and some Eastern European markets it will be offered with a 2.4-litre MPI petrol engine producing 178 ps. All transmissions for the new Kia Optima, both manual and automatic, will have six speeds. Outside Europe, Kia Optima will be available with six all-new Theta II family engines (depending on market), with Kia's first application of GDI technology and up to 278 ps of power.
In line with Kia's safety engineering philosophy, the all-new Kia Optima will have a high level of safety features as standard. Equipment includes six airbags (dual front airbags, front-seat mounted side airbags and full-length side curtain airbags), front active headrests, side-impact door beams, height-adjustable front seatbelts with pre-tensioners and force limiters, three-point seatbelts for all seating positions, Lower Anchors and Tethers for Children (LATCH) and, available in both Europe and North America, a Tyre Pressure Monitoring System (TPMS). Safety driving systems on the Optima will include anti-lock brakes (ABS), Electronic Stability Control (ESC), Traction Control System (TCS), Brake Assist System (BAS) and Hill Assist Control (HAC) - depending on market.
Kia Optima will replace the Kia Magentis in the UK when it launches in 2011. The introduction of this sleek new saloon signals a significant step forward in design and equipment levels for the Kia brand in the UK. Exact trim, equipment and pricing will be announced closer to the launch.Published 6 April 2010