The first of Kia's new global standard Red Cube showrooms has opened at Arnold Clark Northwich in Cheshire - bringing a strong new design-led image to the brand's growing dealer network.
The Red Cube concept has been created to deliver the most complete visual representation of Kia's design-focused brand strategy and whilst the new showrooms will only open at major new-build sites, many of the concept's elements will soon be found at all Kia showrooms in the UK. With another 5-6 Red Cube showrooms planned over the next 12 months.
Built on an existing Arnold Clark four-acre site in a high-traffic location, the new-look showroom features strong red cladding, distinctive side-return architecture and a contemporary interior to enhance the Kia experience.
The Arnold Clark Northwich showroom took 16 weeks to build and is the group's eighth Kia dealership across the country.Published 20 January 2012